In a separate deal, Charade licensed Horton’s name to turn Your Do-nut (which briefly was Royal Do-nut) into Tim Horton Do-Nut, the first doughnut store to bear Tim Horton’s name. The burger and chicken drive-ins struggled, and Charade decided the future was in doughnuts and restaurant franchising. Rather than own the restaurants himself, he would sell franchise rights to owner-operators, who would buy their equipment and suppliesįrom the franchising company, follow its menu and operating standards, and pay the company a share of their revenues. Intimidated by competition in Toronto, Charade set up the first Tim Horton doughnut franchise on Ottawa Street North in the industrialĮast end of Hamilton, Ontario. Opened in April 1964, the outlet remains in operation today, and is recognized by Tim Hortons as its first official franchise restaurant.
Time, Tim Horton was still only licensing his name and had no equity in the operation. Joyce became the third franchisee of the first Tim Hortons in February 1965.
0 kommentar(er)
